2019 Loyalty Changes - Hertz

Point Multiplier - Hertz

Changes in point earning and expiry:

  • Increasing point multipliers:
    • Five Star®: From a 10% bonus to a 25% bonus
    • President’s Circle®: From a 25% bonus to a 50% bonus
  • Updating Five Star® qualification status from 7 rentals or $1,500 spend (excluding taxes and fees) to 12 rentals or $2,400 spend (excluding taxes and fees).
  • Changing points expiration from 24 months of inactivity to 18 months of inactivity.
  • Eliminating select activation bonuses including sign-up bonus and 15th rental bonus.

Skip the Line - Hertz

A better, faster experience:

  • Offering Hertz Fast Lane powered by CLEAR – a free service that gets you through the exit gate in 30 seconds or less. Currently available at our Atlanta airport location, we will roll out more than 40 new locations in 2019.
  • Offering Five Star® for a Day for Gold members that reach 8 rentals and President’s Circle® for a Day for Five Star® members that reach 16 rentals so you can experience next tier benefits.
  • Offering you the chance to upgrade to any available car on the lot after your 30th and 40th rentals.
  • Guaranteeing President Circle’s members their requested vehicle is available with at least 24-hour notice at our airport locations. Previously, we required at least 48-hour notice.
  • Providing Hertz Valet, our airport terminal drive-back service, for President’s Circle® members after 15th, 20th and 40th rentals at select airport locations.

Platepass - Hertz

Flexible redemption options:

  • Introducing Cash + Points: Use a combination of points and currency – instead of one or the other – to pay for rentals and vehicle upgrades.
  • Offering new ways for you to earn and use points beyond rentals – including unique and exclusive access to Hertz+ experiences and Hertz Rewards – our auction platform.
  • Offering you the chance to use your points to redeem for luxury vehicles in Hertz Dream Cars Collection. (Effective mid-January 2019)
  • Lowering enrollment age from 21 to 18. (Effective mid-January 2019)