Members-only perks
Going the extra mile for over a century
Hertz Awards & Heritage Hub
At a glance
- Hertz has been a trusted name in car rental since 1918, founded by Walter L. Jacobs with a fleet of 12 Model T Ford cars.
- Hertz has earned multiple industry and customer awards in 2025 and 2026, including USA TODAY's Most Trusted Brands and Best Loyalty and Rewards programs.
- Over 100 years of consistent service has shaped the trust Hertz customers rely on today.
Trusted by our customers for more than 100 years
At Hertz, we take pride in going the distance for our customers. From our founding days as a pioneering car rental business in 1918, to the landmarks we’ve reached in the 21st century, we’ve consistently worked towards providing the best service possible. Right from the get-go, when Walter L. Jacobs founded a small Chicago company with only 12 Model T Ford cars, the emphasis was on building loyalty by going the extra mile. More than 100 years later, we’re still honoring that spirit.
America's first car rental company
Whether you’re on vacation, business or traveling somewhere closer to home, you can get access to our award-winning service, rewards program and more when you rent a car with Hertz.
Our robust values are what has helped us stand the test of time.
Explore the history of Hertz, and the role we’ve played in the car rental industry: step back in time and uncover over 100 years of history.
Our partners
Gold Plus Rewards
With exclusive member benefits, premium service and more rewards, there's never been a better time to join Hertz Gold Plus Rewards. More points, more perks, for all the miles ahead.
