Members-only perks
Become an independent agency operator
Becoming a Hertz independent agency operator allows you to operate a local car rental location under one of the world’s most recognized mobility brands. As an independent operator, you are responsible for running and growing a Hertz, Dollar, or Thrifty location in your market.
This opportunity is suited to experienced professionals who want greater responsibility and an entrepreneurial opportunity through business ownership while operating within a structured and proven framework. Hertz provides access to fleet, booking systems, and operational support, while you manage performance, people, and customer experience locally.
Success in this role is driven by commercial focus, operational discipline, and consistently delivering service in line with Hertz brand standards.
What is an agency operator ?
An agency operator is an independent business partner who operates a local Hertz, Dollar, or Thrifty rental location. Hertz provides the brand, fleet, and core technology. The operator manages the day-to-day business. You are accountable for performance, team leadership, and customer experience at your location, while working within established brand standards and operational policies.
Responsibilities of an agency operator
- Drive the growth and success of your location. Grow rental demand within your local market by improving service quality, building awareness, and encouraging repeat business through targeted, market-specific activity.
- Recruit and manage your own team. Hire, train, schedule, and supervise staff. Set clear expectations, maintain service standards, and ensure consistent performance across daily operations.
- Promote Hertz Group brands and deliver exceptional customer service. Represent Hertz, Dollar, and Thrifty in your market. Maintain brand standards and ensure every rental interaction supports long-term customer trust.
- Maintain a business plan focused on local market development. Set measurable targets based on demand, competition, and customer behavior. Adjust operations to respond to local conditions and performance trends.
- Manage daily operational costs and ensure compliance. Oversee staffing and local marketing costs while maintaining compliance with legal requirements, Hertz operational standards and the Hertz Brand Partner Code of Conduct.
What are the benefits of becoming an agency operator ?
Hertz support
Operate with the strength of the Hertz brand.
Low investment
Hertz provides fleet and systems training to agency operators.
Business tools
Proven tools and marketing resources support performance and growth locally.
Commission income
Commission-based income linked directly to your rental location performance results.
Training & Support
Comprehensive onboarding program
New operators complete a structured onboarding program before taking responsibility for a location. Training covers systems, compliance requirements, the Hertz Brand Partner Code of Conduct and service standards to ensure operational readiness from day one.
Goal setting, sales, and marketing guidance
Receive guidance on setting performance targets and building local sales and marketing plans designed to support sustainable growth in your market.
Ongoing operational support from experienced Hertz team members
Experienced Hertz teams provide continued support beyond onboarding. Training is available for operational purposes and long-term performance management.
Minimum Requirements
- Prior sales or business ownership experience
- Supervisory or leadership background
- Ability to work independently and manage operations
- Strong customer service skills
- Vehicle rental or travel industry experience preferred
- Ability to obtain a certificate of insurance for the location in order to operate
- Successful candidates will undergo a criminal background check as well as a credit check and other legal and compliance screenings.
Agency operator FAQs
What is the initial investment required?
There is no franchise fee or large upfront investment to become an independent operator with Hertz; instead, operators manage operational costs such as staffing and local marketing. This helps independent operators to get started, with full knowledge that they’re supported throughout the process.
How does the revenue-sharing model work?
Hertz provides the fleet and core systems, and operators earn commission based on a pre-agreed portion of time and mileage revenue generated from rentals and related services. Earnings are directly linked to your location's performance.
What support does Hertz provide?
Hertz provides the following support for independent operators:
- Fleet access and technology systems
- Marketing resources
- Ongoing operational training
How long does the application process take?
The application process typically takes four to six weeks. This includes application review, completion of financial, legal, and compliance due diligence checks, interviews, and training scheduling.
Are there geographic restrictions?
There are no geographic restrictions; however, opportunities are only available in select markets. Applications are kept on file and reviewed based on business needs. Each application is dealt with on a case-by-case basis, with each local market and context considered.
What are the growth opportunities?
Growth opportunities as a Hertz independent operator include scaling of operations and the potential to add further locations in the future. Operators benefit from Hertz’s brand strength and already established customer base.
Let's Go!
If you have the experience and capability to operate and grow a local Hertz location, the next step is to submit a formal application. There is no commitment at this stage. Your application allows Hertz to assess suitability and market availability.
Disclaimers and T & Cs from Hertz legal team
Legal Disclaimer
The information provided on this page is for general informational purposes only and does not constitute an offer, commitment, or guarantee of employment, partnership, or business opportunity with The Hertz Corporation or any of its subsidiaries or brands, including Hertz, Dollar, or Thrifty (“Hertz”). Participation in the Independent Agency Operator program is subject to Hertz’s internal evaluation, availability of opportunities in specific markets, and completion of all required application, screening, due diligence and approval processes.
Hertz reserves the right, in its sole discretion, to modify, withdraw, or discontinue the Independent Agency Operator program, including its terms, requirements, financial arrangements, and eligibility criteria, at any time without prior notice. Nothing on this page should be interpreted as creating a franchise, joint venture, or employment relationship. Independent Agency Operators are independent contractors and are not employees, agents, or legal representatives of Hertz.
The opportunity to operate a rental car agency involves significant business risks, including but not limited to market competition, changes in consumer demand, regulatory compliance, operational challenges, and the potential for financial loss. No representation or warranty is made regarding the likelihood of success, revenue, or profitability. Actual results vary based on individual capabilities, market conditions, and other factors outside Hertz’s control. Prospective participants are strongly encouraged to conduct their own independent investigation and seek legal, financial, tax, or other professional advice before making any business decision.
Any references to potential earnings or growth opportunities are illustrative and should not be interpreted as guarantees of future performance. All material terms, conditions, and relevant program details will be fully disclosed prior to the execution of any agreement. This information is not intended as an inducement or guarantee of any specific outcome, and participation in the program is undertaken solely at your own risk.
By submitting an application, you acknowledge that Hertz may collect, process, and retain your personal information in accordance with applicable privacy laws and Hertz’s Privacy Policy. Submission of an application does not obligate Hertz to proceed with any review or engagement.
For complete terms and program requirements, please refer to the formal documentation provided during the application and onboarding process.
