Rent a car in Madison to explore Wisconsin’s dynamic state capital and beyond. Known for its abundance of lakes and water adventures, this state capitol city is a forward-thinking, environmentally friendly destination.
Make a splash on the banks of Lake Kegonsa and dive into the thriving local food scene at any of the countless restaurants. Madison is also famed for its huge farmer’s market, which hosts more than 200 stalls, selling fresh produce and local crafts. Away from the sidewalk, you can hop in your Madison car rental and uncover hidden gems with ease.
Car rental in Madison opens you up to every corner of the city and wider state, including Milwaukee, Wisconsin’s largest city. Collect your Madison rental car from any of our pick-up locations, including Dane County Regional Airport.
Whether you’re looking for sleek sedans for stylish city driving or family-friendly SUVs perfect for road trips, you can find your perfect Madison car rental with Hertz online today.

223 West Main Street, WI 53703
One of the largest produce markets in the US, this expansive market is known for its craft vendors, local musicians, and artisan cheeses. Stop by in Capitol Square on Saturdays and sample some of the most delicious bites from the region. There are more than 200 stalls, selling everything from fruit, vegetables and baked goods to artistic crafts and flowers.

3330 Atwood Avenue, WI 53704
After time spent exploring in your Madison rental car, enjoy a serene stroll across 16 acres of vibrant gardens. Nestled along Madison’s scenic waterfront, the Olbrich gardens bloom seasonal foliage every year. Take a peek inside the Bolz Conservatory houses for rare tropical plants and take a meditative moment beneath the Sala, a picturesque Thai pavilion.

2405 Door Creek Road, WI 53589
Just a 25-minute drive southeast out of the city via the US-12, the park lies on the gorgeous shores of Lake Kegonsa. Explore vast forest lands, lush prairies and breath-taking beaches around the lake. There’s a network of hiking trails and countless activities on the water like boating, swimming and water skiing.