06/29/2026 • 5 min

Hertz Gold+ is Hertz’s free loyalty program. Every rental earns you points you can put toward free rental days, upgrades, and members-only perks. The more you rent, the more you get back.
It’s free to join. Members get exclusive rates from day one, with the option to earn their way up to Five Star and President’s Circle status. Whatever you need the car for, Hertz has the vehicle ready and waiting.
Gold+ takes the friction out of getting on the road. Skip the counter, choose your car, and go. No waiting around, no unnecessary stops.
Gold+ members skip the counter and go straight to their car at select locations. Less time standing around, more time on the road. Find out more about Hertz Gold+ membership benefits.
Gold+ membership includes free upgrades for members based on the number of times they’ve rented or how much they spend annually on Hertz rentals. There are different levels of membership status customers can earn including Five Star and President’s Circle, each with their own credentials. Visit the Gold+ page.
Points from every rental add up in your account. Use them to redeem free rental days whenever you’re ready. For the full rewards list, visit the rewards list.
Members get access to rates you won’t find anywhere else. Book through hertz.com with your
Gold+ members choose the car they want with Hertz Ultimate Choice®. A non-member Hertz renter isn’t always guaranteed to get the first-choice rental they want, as it’s based on demand and availability at the time. Hertz, the company for all your rental needs.
Spouses and domestic partners can be added as a free additional driver. Useful on long drives or road trips where you want to share the wheel.

Gold+ goes beyond rental perks. There are a couple of exclusive experiences that members get access to.
The Hertz Gold Squad is an exclusive program which brings golden retriever dogs to Hertz airport locations for members. It makes a great addition to any trip. Find out where they’ll be next on the Hertz Gold Squad program to find out where they’ll be next.
The Hertz Gold Kart Series offers go-kart racing to members. These can include kart races alongside professional racing drivers, as well as VIP paddock passes for a behind-the-scenes peek at races, and much more. These usually coincide with big motor racing event dates and give fans a chance to meet and race with professional drivers. Check out the Hertz Gold Kart Series and Lone Star Le Mans and Gold Kart blog for more.
Gold+ cuts the time between landing and driving away. Skip the counter, grab your car, and get to where you need to be. When there’s a meeting on the agenda, every minute counts.
The company gets up to a 20% discount on car rentals and customized billing. You can get free rentals for personal use, free Hertz Gold Membership, special rates for personal travel, and more.


Hertz Gold+ works well for frequent flyers. Points build up quickly when you rent often, and you can take advantage of travel partner benefits on top. The more you rent, the faster the rewards stack up.
Gold+ makes family vacations run a little smoother. Here’s how:

Is Hertz Gold+ free?
Yes. There are no membership fees. Join at hertz.com, start renting, and your points begin accumulating from your first rental.
How do I join Hertz Gold+?
Head to the enrollment page, filling the form with your details and select ‘Join in seconds’. It only takes a few moments, and you can start collecting points right away.
What are the different levels of Hertz Gold+ membership?
The different levels of Hertz Gold + membership are:
For more on each tier, visit the Hertz Gold+ page.
What are the benefits of Hertz Five Star status?
The benefits of Hertz Five Star status are:
To reach Five Star status, you simply need to book three rentals or spend $1,000 annually as a Gold+ member.
What is President's Circle?
President's Circle is the top tier membership rank for Hertz Gold+ members. It offers:
To reach President's Circle status, you simply need to book 15 rentals or spend $3,000 annually as a Gold+ member
Can I skip the rental counter with Gold+?
Yes, at select locations. Members go straight to their car. Non-members wait at the counter.
Do Hertz points expire?
Yes, Hertz points do expire five years after the date they were earned. Also, if there is no rental activity for 12 months – the points will be removed, rental activity meaning a Hertz Gold+ point was either earned or redeemed on a rental. Some bonus points earned as part of a limited promotion can expire too.