03/26/2023 • 5 mins

How can the time of year impact car rental prices?

Discover how weather and seasonal changes can affect car rental prices with Hertz. Plan a trip with the help of our guides and save on your road adventure!
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We all know time of year can impact vacation costs and the price of a rental car is no different. But with a little bit of preparation and insight, you can plan your dream trip while getting the best prices of rental cars and activities.

If you’re able, being flexible with your plans can help you save cash, so you get more bang for your buck. Try planning activities off-peak, booking in advance, or looking for deals around certain car models to cut costs.

How seasonality impacts car rental prices

Any seasonal rise in car rental prices often reflects higher demand in the destination you want to visit. While almost every major destination is busier at weekends or during popular events, there are larger seasonal cycles that can fluctuate the prices of rental cars.

Locations with a lot of beaches often see higher rental prices during the summer, as everyone rushes to relax in the sun. On the other hand, winter attractions spike in popularity during the months of late November to mid-January, when everyone heads out for skiing and mountain stays. Winters also naturally amplify car rental prices as not all vehicles can traverse through snow effectively, leaving a smaller pool of cars to rent.

Everything from festive events, to the times when flowers bloom, or when a popular band is in town, can impact the price you’ll get from your car rental company. These factors increase the natural appeal of a location, consequently increasing tourism and rental demand.

But this isn’t a reason to cancel your plans. After all, destinations are popular during specific seasons for a reason. Maybe you’ve always wanted to see New York at Christmas or drive the Golden Gate bridge with the summer breeze on your face? You can soak up any city, at any time, for the right price with some careful planning.

Quick tips for a cost-effective car rental

Doing a rental car price comparison is a good strategy whilst planning a trip. If you’re booking during peak times, comparing the prices of different car models and types can help keep your budget under control.

For a safe bet when planning a trip on a budget, it’s a good idea to finalize your plans and book your rental car around four to six months before you want to leave. This will usually give you the most competitive prices. You may also find some great deals on your preferred make of car.

Being flexible around what day of the week you travel can also earn you further brownie points and secure you cheaper amenities across your trip.

Do fees and other charges change?

There’s no reason to worry about administrative and bonus costs rising with seasonal car rental prices. Vehicle rentals with providers such as Hertz remain consistent with technical costs, including variable changes in the base rate. You can calculate add-ons such as baby seats, extra drivers and insurance associated with planning your trip at any time.

How do I get the best price for my car rental?

While it’s a good idea to be flexible to help you save money, sometimes you just have a certain window to work with. Maybe it’s due to clashing dates with other events, or maybe your friends or family are only free during a certain period. So, instead of focusing on changing a trip altogether, try saving cash through smarter rental decisions when it comes to choosing your car. Opting for a more popular economy sedan over a rare convertible will lead to better savings.

Read the terms and conditions in your rental agreement and take note of benefits (such as the two-day full refund policy with Hertz rentals) that may allow you to get a better deal if rental prices drop after your booking.

When planning your trip and doing car rental price comparisons, stay on the lookout for unique reward schemes and offers. These may come on specific dates or with specific vehicles and could save you a ton of money if they fit into your itinerary.

Now you’re sure about how to secure the best deal, start planning your trip and browse the car rental options at Hertz for the perfect choice for your next vacation.