A Baton Rouge car rental unlocks the best of Louisiana, with its fusion of historic charm, colorful traditions and mouth-watering cuisine. Thanks to a majestic blend of Cajun and Creole cultures, the city is a thriving hub for unique festivals all year long.
Unlock the freedom to explore with a Baton Rouge rental car. After you touch down at Baton Rouge Metropolitan Airport, you’re just a 10-minute drive from Downtown. From here, you can head to neighboring Lafayette in an hour, and New Orleans in under 90 minutes.
Our Baton Rouge car rental fleet spans convertibles to SUVs, and it’s easy to book in advance.

100 North Boulevard, Baton Rouge, LA 70801
Overlooking the Mississippi River, Louisiana’s Old State Capitol embodies another time, complete with towers, stained glass features and magnificent architecture. Discover Louisiana’s rich history through both traditional and modern exhibits at this museum, which aims to inspire citizenship and preserve the historic landmark. Experience the fusion of politics, history and storytelling as you journey through time, while enjoying the stunning décor of spiral staircases and a stained-glass dome. Don’t miss the “Ghost of the Castle” presentation - a unique immersive theatre show where guests come face to face with the ghost of a Civil War-era figure – Sarah Morgan – who portrays the building’s trials through history.

13556 Jefferson Highway, Baton Rouge, LA 70817
Head on down to Mason’s Grill for Southern-style food, crafted burgers and weekend brunches. Dating back to 1998, the establishment has served local diners for nearly three decades. Their menu spans burgers, steaks, seafood and tacos, as well as offering a popular weekend brunch service including chicken and waffles. See what the hype’s about and chow down on the fan-favorite Cajun Burger – think a juicy beef patty topped with sautéed shrimp, jalapeños and pepper jack cheese. The family-owned eatery is located on Baton Rouge’s Jefferson Highway and has free-onsite parking for your car rental.

7939 Essen Park, Baton Rouge, LA 70809
Located off the I-10, the family-owned chain is perfectly situated to explore the surrounding Louisiana area in your Baton Rouge car rental, including Tiger Stadium, Mall of Louisiana and the LSU Museum of Natural Science. You’re also only three miles from the Bluebonnet Swamp Nature Center. You can tuck into free breakfast, cool off in the outdoor pool or blow off steam in the 24-hour fitness center. If you’re travelling for business, the hotel offers flexible meeting space and free Wi-Fi. But if you’re in the area for pleasure, make the most of the outdoor whirlpool or free 5:30 Kickback® – daily evening drinks and snacks.
Taking your Baton Rouge, LA, car rental further afield? Or fancy a road trip through the heart of Louisiana? With a Hertz long term car rental, you can enjoy the freedom to travel without the maintenance cost of car ownership. Unlock adventure and take your time exploring new cities, without the commitment of rigid return dates.

Planning a road trip through the Deep South? Collect your Baton Rouge car rental from the airport and drop it off in a different city altogether – whether that’s at Louis Armstrong New Orleans International Airport, after experiencing the electricity of the Big Easy, or further afield.
Heading to Baton Rouge for work? Experience the city’s diverse mix of meeting venues and social spaces for private and group events. Travelling for business can be done in style with Hertz business rental – check out Hertz Gold+ membership and skip-the-counter options for an even smoother journey.

80 miles & one hour and 15 minutes
No trip to Baton Rouge with a car rental is complete without a drive to the Big Easy for the jazz-soaked atmosphere and unique fusion of laid-back culture and vibrant nightlife. Just get on the I-110 South from Florida Street and then follow the I-10 East into New Orleans.

150 miles & two hours and 15 minutes
Reach the sandy Mississippi Gulf Coast in just over two hours with your Baton Rouge car rental – via the I-12 East and I-10 East. 62 miles of shoreline await, with the “Riviera of the South”, or Gulfport, at the heart of it. Escape the buzz and unwind on the shores of coastal Mississippi.

268 miles & four hours
Take your Baton Rouge car rental west to Houston, and experience the award-winning culinary scene, eccentric street art and wealth of attractions – from the Space Center to the Natural Science Museum. More a fan of the arts? Find your base in Houston’s Theater District, the country’s performing arts epicenter.
How much does it cost to rent a car in Baton Rouge?
The cost of renting a car in Baton Rouge depends on your pickup location, the length of time you need the vehicle for, and the specific model you choose. Hertz offers a range of different types of cars, and an array of pick up and drop off locations – so you’re sure to find your match. Start a booking to get live pricing.
Where can I rent a car in Baton Rouge?
There are 27 Hertz branches located in or around Baton Rouge. Start from the moment you land with a convenient airport car rental pickup or choose a neighborhood location that works for your destination – like Florida Boulevard, for example.
What is required to rent a car in Louisiana?
When renting a Hertz car in Baton Rouge, or the wider Louisiana area, you need to have a valid driver’s license (held for a year or more). You’ll also need any necessary international driving permits, passport ID and a credit card in the driver’s name.
Is Baton Rouge good for tourists?
Yes, Baton Rouge is a great base for tourists to become immersed in Louisiana culture, food and buzzing atmosphere. From sporting events and music festivals to historical landmarks and attractions, there’s so much to experience in the capital city – whatever your tastes.
What is the new law for drivers in Louisiana?
Since the start of 2026, Louisiana has fully enforced the hands-free driving law. Also known as the “touch law”, it enforces fines against drivers if they hold their phone to text, scroll or browse while driving.
What are the road conditions in Baton Rouge?
Baton Rouge is only a mid-sized city, but it can experience heavy gridlock at times. As a major East-West corridor for the entire country, the local Baton Rouge roads include interstate freight as well as local commuter traffic.
Is street parking free in Baton Rouge?
In Downtown Baton Rouge you’ll find digital parking kiosks. Drivers can pay using a credit card or smartphone payment app. Parking is enforced from 8am to 6pm Monday to Friday, but legal street parking is free outside of these times.