*Up to 10% off the Hertz base rate applies to rentals in UK, France, Germany, Spain, Italy, Belgium, Netherlands and Luxembourg. 5% applies for the rest of the world. The discount applies to base rate quoted (excluding taxes and any other charges). It does not apply to affiliated rates or rates that are already discounted. 1 Skipping the line is available at select locations. You can skip the counter once your membership is activated. Your Gold membership will be activated after your first rental. 2 Points are earned on per day time and mileage charges only. Free rental days cover base rate (time and mileage) only. Taxes, optional extras and any other fees are excluded. 3 Available for spouse or domestic partner only. 4 Based on the number of qualifying rentals or amount of qualified spend, each within a calendar year, required to reach Hertz Five Star® as compared to major car rental loyalty programs in Europe. Does not apply to pathways to status from credit cards or co-branded loyalty programs with travel partners.

Make travel feel golden with Hertz Gold+

During busy travel seasons, the Hertz Gold Squad is on a mission to show people the way travel is supposed to feel: fast, easy, and absolutely golden.

Not a Hertz Gold+ member?

Join for free

Get wag-worthy perks

Members save up to 10%*

Get on the road faster¹

Earn points to redeem for free rental days²

Free additional driver³

Your fastest way to earn status⁴

Meet the Gold Squad

Unleash the goldens! This elite squad of highly trained golden retrievers has been on the move, popping up at airports across the globe. From Dallas Fort Worth International Airport (DFW) and Hartsfield-Jackson Atlanta International Airport (ATL) to Milan Malpensa Airport (MPX) and Newark Liberty International Airport (EWR), their mission to make travel feel golden isn't stopping anytime soon.

Luna

Luna loves belly scratches, big cuddles, treats, and road trips knowing her owner spends less on hire cars with better rates as a member.*

Duke

When Duke isn’t cheering up tired travellers, he’s chasing tennis balls, sniffing every interesting lamppost, and and skipping the counter with Hertz Gold+.¹

Arthur

Arthur loves peanut butter, long walks, and that biiiiiiiiig full‑body stretch he saves for a family‑sized rental car redeemed for a weekend with Hertz Gold+ points.²

Bonnie

This very good girl loves helping people navigate stressful travel situations, her squeaky toy, and giving a happy tail wag for those handy extras — such as a free additional driver.³

Oscar

Oscar loves showing off his tricks, curling up for a cosy nap, and enjoying the fact that it’s easier than ever for Hertz Gold+ members to reach elevated status — and once you’ve earned it, you keep it for the rest of the calendar year and the whole of the next.⁴

Terms and conditions

*Up to 10% off the Hertz base rate applies to rentals in UK, France, Germany, Spain, Italy, Belgium, Netherlands and Luxembourg. 5% applies for the rest of the world. The discount applies to base rate quoted (excluding taxes and any other charges). It does not apply to affiliated rates or rates that are already discounted.

¹Skipping the line is available at select locations. You can skip the counter once your membership is activated. Your Gold membership will be activated after your first rental.

²Points are earned on per day time and mileage charges only. Free rental days cover base rate (time and mileage) only. Taxes, optional extras and any other fees are excluded.

³Available for spouse or domestic partner only.

⁴Based on the number of qualifying rentals or amount of qualified spend, each within a calendar year, required to reach Hertz Five Star® as compared to major car rental loyalty programs in Europe. Does not apply to pathways to status from credit cards or co-branded loyalty programs with travel partners.

Become a Hertz Gold+ member and unlock even more rewarding perks:

Make travel feel golden with Hertz Gold+