Hertz Gold Choice®
Freedom to Choose - the confidence of knowing your car will be ready and waiting for you, plus the freedom to choose something different on the spot at no extra charge. Now, Hertz Gold Plus Reward® members get the best of both worlds. Not a member? Sign up today for Hertz Gold Plus Rewards®.
Hertz Gold Choice is available across the USA and now in select Canadian and European airports.
Rent with Confidence
Rent with Control
Rent with Speed
The car you reserved – or better – will be ready and waiting for you.
Hertz pioneered pre-assigned car rental with Gold Plus Rewards service and nobody does it better.
But now, if you reserve an intermediate or higher class car, different models and colors are available at no extra cost.
Just follow the signs to the Hertz Gold Choice area and pick the car you want.
With Hertz Gold Choice, you always skip the counter and go straight to your car.
If you choose a Hertz Gold Choice alternative, you still go straight to the exit gate without wasting any time.
How it Works
Do I have to pay for Hertz Gold Choice?
No. When you reserve an intermediate car or above, you can switch to any comparable vehicle in the Hertz Gold Choice area at no extra cost.
Specialty cars are available at clearly marked ‘per day’ additional charge in the Hertz Gold Choice Upgrade area. We also have dedicated personnel to assist with your car rental or answer any questions you may have. Our dedicated team of professionals can help you find exactly what you are looking for.
What if I am a President’s Circle or Five Star Hertz Gold Plus Rewards member?
President’s Circle members are automatically allocated a one car class upgrade from what they reserved, and Five Star members will be given a car rental upgrade whenever available. But you can still select something from the Hertz Gold Choice area if you see something you prefer.
What if I am already eligible for a car rental upgrade?
The car you reserved, or better, will be ready and waiting for you. Hertz Gold Choice gives you the opportunity to pick something else if it suits your needs that day.
How does this work at European locations?
The process for choosing a car is exactly the same. However, you can choose to select a Hertz Gold Choice vehicle if you have reserved a compact car or above.
Where is Hertz Gold Choice available?
Bob Hope Airport
Dallas-Fort Worth International
Dallas Love Field
Kahului Maui Airport
Memphis International Airport
General Mitchell International - Milwaukee
Minneapolis - St. Paul
Oakland California Airport
Portland International Airport
Providence - TF Green Airport
Salt Lake City
Salt Lake City
Lambert-St. Louis International
West Palm Beach
West Palm Beach Airport
Billy Bishop Toronto City Airport
Toronto Pearson International Airport
Birmingham International Airport
Leonardo da Vinci International Airport
Nice Côte d'Azur International Airport
Paris Orly Airport