Introducing Hertz Ultimate Choice™

Hertz Ultimate Choice™  – You Choose your Rental Car

Introducing Hertz Ultimate Choice
the smartest, easiest way to rent a car.


Hertz Ultimate Choice puts you in the driver's seat, making choosing the right vehicle easier than ever. Now available at select airport locations, it's the convenient way to find exactly the car you want and get going. Best part? It's available to all Hertz customers.


How Hertz Ultimate Choice Works:


There's no need to search for a specific number or car. You decide what to drive. That's Hertz Ultimate Choice.

  1. Proceed to the car class area that's listed on your reservation.
  2. Choose the car in the section that's right for you.
  3. Drive to the exit gate to complete the process.


No One Offers You a Better Choice Than Hertz


President's Circle® / Five Star / Gold Members

  • You have access to a select group of cars with enhanced features located in the lot that corresponds with your Hertz Gold Member Status.
  • You can upgrade to a Prestige Series** class vehicle for a small fee.


All other Hertz customers, simply find the section for the class of car booked and choose the vehicle that's right for you.


Want access to exclusive lots? Join Hertz Gold Plus Rewards® today.


**Check out a sample Hertz Ultimate Choice lot here.


Ultimate Choice - Coming to these locations in 2016

  • = Current
  • = Coming Soon


2017 Ultimate Choice Locations