Introducing Hertz Ultimate Choice™

Hertz Ultimate Choice™  – You Choose your Rental Car 

Introducing Hertz Ultimate Choice 
the smartest, easiest way to rent a car.

Hertz Ultimate Choice puts you in the driver's seat, making choosing the right vehicle easier than ever. Now available at select airport locations, it's the convenient way to find exactly the car you want and get going. Best part? It's available to all Hertz customers.

How Hertz Ultimate Choice Works:

There's no need to search for a specific number or car. You decide what to drive. That's Hertz Ultimate Choice.

  1. Choose the car zone indicated on your reservation.
  2. Choose the car in the zone that is right for you. You can also choose a Premium upgrade for only $35 more a day/$25 more a day for Platinum and Presidents Circle members.*
  3. Get in and go.
  4. Changes are processed at the exit gate.

*Excludes taxes and fees.

No One Offers You a Better Choice Than Hertz


President's Circle® / Five Star / Gold Members

  • You have access to a select group of cars with enhanced features located in the lot that corresponds with your Hertz Gold Member Status.
  • You can upgrade to a Prestige Series** class vehicle for a small fee when you book a midsize or higher vehicle.


All other Hertz customers, simply find the car class zone designated on your reservation and choose the vehicle that's right for you.

Want access to exclusive lots? Join Hertz Gold Plus Rewards® today.

**Check out a sample Hertz Ultimate Choice lot here.


Ultimate Choice - Available at the following locations

  • = Current
  • = Coming Soon

2017 Ultimate Choice - Coming to these locations in 2017