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Hertz Gold Choice®

Hertz Ultimate Choice™  – You Choose your Rental Car

Introducing Hertz Ultimate Choice® 
the smartest, easiest way to rent a car.

Hertz Ultimate Choice puts you in the driver's seat, making choosing the right vehicle easier than ever. Now available at select airport locations, it's the convenient way to find exactly the car you want and get going. Best part? It's available to all Hertz customers.

How Hertz Ultimate Choice Works:

You no longer go to an assigned car. You decide what to drive.

  1. Go to the car zone indicated on your reservation.
  2. Choose the car that is right for you. You'll find a range of makes, models and colors to suit you.
  3. Get in and go.

It’s easy to upgrade at pick-up:

  1. Just pay a flat fee of $35* more per day and select any car from the Premium Upgrade zone.
  2. President’s Circle and Platinum members enjoy a special upgrade rate of $25* per day.
  3. All changes will be processed at the exit gate.

*Excludes taxes and fees.

Location Preview - Hertz Ultimate Choice
  • As a loyalty member, you have access to a select group of cars with enhanced features. Your zone is clearly marked based on your loyalty tier status.
  • If you would like to upgrade, it’s a flat fee of $35 more per day ($25 more per day for Platinum and President’s Circle members). Just select the vehicle you want from the Premium Upgrade zone and all changes will be processed at the exit gate.*

All other Hertz customers, simply find the car class zone designated on your reservation and choose the vehicle that's right for you.

Want access to exclusive lots? Join Hertz Gold Plus Rewards today.

**Check out a sample Hertz Ultimate Choice lot here.


Hertz Ultimate Choice - available nationwide at the following locations:

Current Locations
AtlantaHouston HobbyPhiladelphia
AustinHouston Intcntl.Phoenix
BostonKansas CityPortland
CharlotteLas VegasRaleigh-Durham
Chicago O’HareLos AngelesSan Diego
ClevelandMiamiSan Francisco
Dallas/Fort WorthMinneapolis-St. PaulSan Jose
DetroitNewarkSt. Louis
Fort LauderdaleNew York LaGuardiaWashington Reagan

Coming July - September
AlbanyHartfordOntario, CA
Chicago MidwayNew OrleansSacramento
CincinnatiNew York JFKWashington Dulles
Dallas LoveOakland 

Coming October - December
BaltimoreJacksonvilleSalt Lake City
BuffaloMemphisSan Antonio
Fort MyersPittsburghWest Palm Beach

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