Car Rental & Car Sales

Hertz Gold Choice


Hertz Gold Choice
Now Hertz Gold Plus Reward members get the best of both worlds. Introducing Gold Choice - the confidence of knowing your car will be ready and waiting for you, plus the freedom to choose something different on the spot at no extra charge. It’s the ultimate in car rental satisfaction.
Rent with Confidence
The car you reserved – or better – will be ready and waiting for you. Hertz pioneered pre-assigned car rental with Gold Service and nobody does it better.
Rent with Control
But now, if you reserve a Compact car or larger, different models and colours are available at no extra cost. Just follow the signs to the Gold Choice area and pick the car you want.
Rent with speed
With Hertz Gold Choice, you always skip the counter and go straight to your car. And if you choose a Gold Choice alternative, we will reassign your vehicle on the spot without wasting any time.

Hertz Gold Choice. Get the car you want, without compromise.

How it Works
Do I have to pay for Gold Choice?
No. When you reserve a Compact car or larger, you can switch to any vehicle in the Gold Choice area at no extra cost. We also have other cars available for a fee within our Upgrade area should you need something different. We also have dedicated personnel to assist with your rental or answer questions. If you don't see the car you are looking for they can help you find exactly what you are looking for.
What if I am a Five Star or President’s Circle member?
President’s Circle members are automatically allocated a one car class upgrade from what they reserved, and Five Star members will be given an upgrade whenever available. But you can still select something from the Gold Choice area if you see something you prefer.
What if I am already eligible for an upgrade?
The car you reserved, or better, will be ready and waiting for you. Gold Choice gives you the extra freedom to pick something else if it suits your needs that day.
Hertz Gold Choice is now available in Europe at the following locations:

LondonLHRHeathrow Airport
StuttgartSTRStuttgart Airport
MunichMUCMunich Airport
FrankfurtFRAFrankfurt Airport
AmsterdamAMSAmsterdam Airport Schiphol
EdinburghEDIEdinburgh Airport
BirminghamBHXBirmingham Airport
RomeFCORome Fiumicino Airport

Hertz Gold Choice is also available at over 30 of the major airports in the US.