Hertz has scored many "firsts" in the car rental industry. Here are some of the most notable Hertz Firsts:
Hertz’s National Credential Card is the industry’s first identification card and precursor of the credit card
Hertz launches its first Euro Conversion website
Hertz first introduces SIRIUS Satellite Radio
Hertz first introduces the Hertz Prestige Collection in Europe
Hertz introduces the Green Collection of fuel-efficient, environmentally-friendly cars
Debut of the Shelby GT-H convertible, a special run of performance-modified Ford Mustang GTs
Hertz expands Company-wide environmental initiatives: Announcing the addition of Toyota Prius Hybrid to Green Collection; $1 million donation to the National Park Foundation and $250,000 Donation to Mayor’s Fund to Advance New York City.
Hertz partners with Nickelodeon to introduce Nick-On-the-Go, a fully portable, pre-loaded, touch-screen media player for vacationing families.
Hertz is the first car rental company to launch a Worldwide Online Check-in service to anyone, anywhere, anytime. In the U.S., Hertz begins its Online Check-In Guarantee, which gets customers on their way in 10 minutes or less, guaranteed.
Hertz launches Connect by Hertz, a pay-as-you-go car membership club that allows members to book a car for an hour, a day or even longer. The Company begins operations in New York City, Paris and London
Hertz purchases the rights to Advantage Rent a Car, initially operating 20 Advantage locations in key U.S. leisure travel markets.
Hertz Entertainment Services acquires First Call based in Los Angeles, California.
Hertz acquires FlexiCar, an Australian car sharing company
Hertz launches Global Electric Vehicle (EV) initiative in New York City.
Hertz launches the restaging of its collections including the Adrenaline, Green Traveler, and Prestige.
Hertz introduces its new brand ambassador, Horatio
Hertz’s Global EV initiative expands to Washington D.C. and London.
Hertz unveils “Hertz On Demand” car sharing
Hertz acquires Donlen, a leading provider of fleet and leasing management services.
Hertz announces “Movin’ With Music” and a partnership with Live Nation.
Hertz Entertainment Services acquires Cinelease, the U.S. market leader in TV lighting and grip rentals.
Hertz On Demand becomes the first city-sponsored car share program in the state of Florida by launching the program in Miami Beach.